“We are all kind of different, but there’s something fantastic about that, isn’t there?”
– Fantastic Mr. Fox –
Hello
We’re Optimistic Fox.
We help people say & do the things they believe in.
We work with those who are driven by serving others; people who make the world a brighter, better place.
We’re made for brands with heart, organisations with purpose, and businesses that focus on people.
How we do it
Using words, pictures, a bit of psychology and a lot of love, we help shape how people:
See you
We’ll dress you properly, make your outfit match your personality and give you a style you can own.
Hear you
We’ll find the right tone, match words with your purpose and give you a voice that rings true.
Feel about you
We’ll uncover what makes you tick, pin your heart on your sleeve & give people a reason to fall in love.
We’ve got lots of killer skills, but these are our fantastic five:
Compelling communication
We’ll craft 26 letters into communication that’s simple, powerful & useful, giving you a clear tone of voice and words that work to make everyone’s experience of you an enjoyable one.
Honest Branding
We’ll nurture meaningful identities built on clarity, credibility, relevance & trust, giving you the confidence to be who you really are.
Human Experiences
We’ll build experiences that engage, resonate & build loyalty, making every customer touchpoint & journey an enjoyable one.
Kick-Ass drawing
We’ll create beautiful fine art for everyday use, handcrafting illustrations & icons that bring brands & information to life, and make people smile.
Brain unpacking
We’ll untangle the knots, connect the dots and show you what the horizon looks like, bringing clarity, direction & action to your business.
And this is us
All the Foxes are practical problem solvers with a love for all things people-centric. We carry the knowledge that creativity has the power to connect the unconnected, and everything we do is about others, not ourselves. Apart from this website, of course.
We believe that the best teams are the ones that come together through purpose, passion & trust. Which is why we share our den with a group of extremely talented collaborators and friends; designers, developers, copywriters, UXers, CXers, storytellers, filmmakers & illustrators.
Because of this, we’ve got all the big agency experience under one roof, with the close relationships & cost benefits of a small one. The best bit for us? We wake up every day inspired to go to work, and return home feeling fulfilled & having contributed to something greater than ourselves.
Ed Isaacs
Co-Founder | Man with a Laptop
Rebecca Bailey
Co-Founder | Creative Director
Natalie Hancock
Lead Designer | Kick-Ass Illustrator
Here’s some of the people we’ve helped along the way.
– past & present –
Let’s get together
– and make great things happen –