Mitchells & Butlers

Premium Country Pubs

A month-long campaign celebrating seasonal British food & drink, designed to highlight the provenance of our client’s food & drink offer.

Premium Country Pubs wanted a suite of collateral to include social media assets, a table-talker and a blank specials menu template.
The specials paper was important as it offered an opportunity for their chefs to create bespoke dishes for their pub (instead of the usual menu items) and really let their culinary skills shine.

We went with eye-catching hand-drawn illustrations & some warm, friendly copy to promote the drinks, tied in with a classic food & drink pairing suggestion.

The campaign helped our client achieve an uplift in like-for-like sales during the final part of their financial year, and shone a light on the most innovative chefs in their estate. It’s the first time we’ve seen a rabbit dish on one of their specials menus!