Youngs Pubs

The Bear, Esher

A new bear for a pub in the leafy commuter belt of Surrey.

This project kicked off with an amusing email from our client:

The ‘brief’ brief…

We are looking to update the logo of the bear (see current website) to be a more friendly vector of a bear’s bum from behind (think John Lewis’ old Christmas Advert). We would love you to create an illustration of a bear, too.

The Bear Esher has a wealth of sporting history particularly motorsports and horses. The target market is wealthy Surrey folk from yummy mummies to the men in lycra at the weekends cycling Box Hill.

Along with Natalie’s beautifully detailed pencil drawing of a bear in a racing car, we also gave them their friendly bear-bum logo & word mark & a vibrant colour palette to get playful with.