IGD Research project

Commissioned by Rowan

Turning research into an engaging, clear and newsworthy document.

Rowan – discount channel and distributors for the retail sector – had conducted extensive research and compiled an industry report.

They wanted to leverage as much PR coverage as possible from it and wanted to share their insights with the industry.

Our job was to turn the initial report (a Powerpoint presentation) into an engaging, clear and newsworthy document. Simple as that.

We gave it clear structure, created better infographics for the data, sub-edited the copy and made the design an engaging vehicle for the interesting discoveries.