Youngs Pubs

What’s On Guide

Our client had invested considerably in a number of boutique hotel-style rooms in few flagship pubs across London, and was keen to let their customers know about what was available to them.

Of course, the decision to stay in a hotel for leisure is driven by what there is to do in the surrounding area, not by the hotel itself, so this guide needed to ‘sell’ the experience rather than the rooms.

It was time to fire up the laptop and do some research! From an afternoon enjoying the rugby at Twickenham to a shopping spree in Balham’s trendy Hildreth Street Market, we wrote engaging copy about what was happening and presented it all in a pick-up-and-keep pocket guide.

The guide was distributed across their pub estate in the south-east, raised awareness of our client’s offering and resulted in an increase in bookings to the featured hotels.